What is SEO & Why Your Website Needs It

TL;DR: SEO, short for search engine optimization, is the art of making your websites visible for users and search engines.

logo-short-whiteErik Bonsaksen
Date modified
What is SEO & Why Your Website Needs It

Let's explain SEO

To the big question: What is search engine optimization (SEO)? Yuck, such a buzz word: SEO is the process behind adapting your website so it's easier for search engines to understand it, and ultimately so it can rank higher in search results.

Most people don't realize search engines such as Google collect and index all pages on the internet. All of them. When you type your query into Google search box, it returns website pages from its database that match what you searched for. This is why Google is so fast to give you your search results. It's like if an interdimensional librarian and the Oracle of Delphi merged into one entity.

Once you click on the search result, Google redirects you to the page in question.

Some Organic Traffic numbers

Did you know that on average about 53% of a website's traffic comes from organic search? That's quite a lot considering there's 4.6 billion internet users in the world, conducting 63.000 Google searches per second.

And that's on only Google. How about Bing, Yahoo, DuckDuckGo, Yandex and Baidu? A lot more searches we could assume.

Average percentage of population making searches each day:

Average percentage of population using search engines

A sustainable way to gain traffic

SEO often translates to having your shit together website-wise. It's about creating a regular audience and generate consistent leads, and how do you do that? By serving what a user is looking for, smoothly. Simple as that.

Search engines want to show the best possible search result on a given query, and if the robots deem your content to be most relevant it ends up on top of other websites.

The best thing with SEO is that it's considered to be free. It's what we call "organic", not generated from paid traffic from marketing platforms such as Google Ads, Facebook Ads, emails or programmatic.

What is good SEO?

Now that we know it's important, how do we use this knowledge to our advantage? Well, there isn't any exact science on this, and this is why we do have an industry called SEO.

Google only gives small breadcrumbs of information, and a whole lot of boring recommendations and guides. That is why a whole community have put their heads together to find specifically what makes a website rank better than others. We call these ranking factors.

Examples of these are:

  • High-quality content.
  • Mobile-first.
  • Page Experience.
  • Page speed
  • On-page optimization.
  • Internal links.
  • External links.

Want to improve SEO ASAP?

Getting your website up to speed with SEO best practices can be a hassle, especially when you don't know how or where to start. metamanager helps you fix all the necessary on-page SEO elements of your website, and tells you how to do it. You can even do SEO split test to investigate what do or do not work.

Interesting? Book a demo, then we'll discuss what focus on.