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Knowing which schema markup that are relevant for your website and how to add it can be difficult. Our specialists are ready to help you implement it, with or without our solution.
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Easy Deployment of Schema Markup
From the blog
Our 3 latest blog posts. Read all at our blog
Structured Data? Schema Markup?
Why Your Website Should Add It
Schema markup is code you can add to your website that describes your content in a way search engines understand, and it can enable rich snippets:
Example: Add Product Schema Markup to show price, star rating and availability.
Using Schema.org vocabulary makes your content become structured data, which is used by rich results (People Also Ask, Knowledge Panel, Review, FAQ, Recipe, LocalBusiness, etc).
Google's page on structured data
"Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.”
Then it's the effect it can give. This is how an e-commerce clients' clicks and impressions evolved after implementing Product schema markup:
+116% in average clicks and +167% increase in impressions.
Use our platform to
- Execute on-page SEO changes quickly
- Deploy structured data instantly
- Find SEO opportunities for your website
- Reduce guesswork with SEO A/B split tests
“metamanager has helped to dramatically increase our organic traffic thanks to an easy-to-use and flexible system for optimizing our entire site, page by page.”
Sean Percival - Iterate
Frequently Asked Questions (FAQ)
Important SEO definitions
- SEO Ads Manager: Platform for optimizing meta tags and deploy structured data with the purpose of improve keyword rankings and increase organic traffic and sales. metamanager is an example of this.
- Search engine: Software that helps users find information online by using keywords and queries. Examples are Google, Bing, Baidu and Yandex.
- Schema markup: Is code in your HTML explaining to search engines what the page content is all about.
- Structured data: Actual content which is marked up with a schema type.
- Web crawler: Also called crawler or spider, is the program that is used to search, visit and index (store) website data on the web.
- Meta tags: HTML elements within <meta> tags. This metadata explains to search engines such as Google, Bing, etc. important information about the webpage it visits.
- Organic traffic: Traffic from search engines. In comparison to paid traffic from advertising platforms such as Google Ads.
- Organic keywords: Queries a user searches with on search engines that a website is ranking on. Example: If your page shows up second in search results, you'll have a keyword rank of 2.
- SERP: Short for search engine ranking position. Is a reference to the actual result page when you search something on for instance google.com.
- Google Search Console: Service from Google with a set of tools to monitor organic traffic performance of your website, submit sitemap, check index status. etc.
- SEO A/B Split Testing: Testing framework for monitoring the effect of SEO changes to a website. Example: You split URLs into two groups, but have only made changes to group A. You then compare performance between the groups.