Schema Markups With High Impact on SEO

TL;DR: Let's take a look at schema markup examples with proven impact on SEO - Supporting rich results on major search engines.

logo-short-whiteErik Bonsaksen
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Schema Markups With High Impact on SEO

Increase Organic Visibility with Schema Markup relevant for SEO

Short and sweet: Schema Markup is a collection of tags (let's just call it code) you place on your website. This code contains information about your page content, and is structured in a way that makes it super simple for search engines to understand what your page is all about.

By using schema, also referred to as structured data, you're using a collection of shared vocabularies to mark your content to help search engines understand it's meaning - and most engines do! The major players Google, Bing, Yandex and Yahoo and have a collaboration to digest and understand markups.

Schemas can be added in different formats: Microdata, RDFa and JSON-LD, and typically require help from a developer to implement or by using a plugin. Luckily for you our platform metamanager has has a really smooth feature for adding schema markup code in JSON to your websites in a matter of minutes. Or to be honest, it's all about how fast you can write the content that needs to be added to the schema and click publish. More about this later.

Read our article 5 Reasons Schemas Are Important For SEO for better visual explanation.

The Power of Schema Markup and SEO

So what happens when you add schema markup? The search engines understand your content better, and this might give a lot of perks. Besides getting your content read and indexed faster so it can appear in search results, certain markups provides Rich Snippets. This is the expanded information you sometimes see when Googling something. It's the highlighting of structured data embedded in your web page.

This, and I cannot stress it enough, is awesome. It gives you more real estate in the result page, elaborate key information from your website and is generally known for increasing your visibility and click-through rate (CTR).

Let's look at some examples:

Schema: Article

Help Google to understand article content. Supports NewsArticle, Report, SatiricalArticle, ScholaryArticle, SocialMediaPosting (BlogPosting) & TechArticle

Schema Markup: Article

Schema: FAQ

Rich snippet for list of questions and answers pertaining to a particular topic

Schema Markup: FAQ

This is what Google's guidelines specify structured data for FAQ pages:

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search

Schema: HowTo

Google highlights how to guides and videos in search results

Schema Markup: HowTo

Schema: Video

A video will appear in search results

Schema Markup: Video

Schema: Event

Event highlight rich snippets such as date, time, image and location

Schema Markup: Event

Schema: Product

Highlighting of product details in search results

Schema Markup: Phone

Schema: Job Posting

Highlight your job opportunities with better visibility

Schema Markup: JobPosting

This is few examples of supported schema markups that gives your web page superpowers in search results, and there's more where it came from. metamanager give you the opportunity to add schema markups with rich snippet features, and it can be done fast and without relying on a tech dude to help you out first, book a demo.

To conclude: structured data helps search engines to understand your content which leads to better and faster indexing. Specific markups also gives extra visibility in search results that might increase impressions, clicks, CTR and eventually conversions if that's what you're after. Can you imagine this is relevant for SEO? It is. In fact many SEO professionals call schema markups one of the biggest "low hanging fruits" for webmasters, so be sure to not miss out on this wickedness.

"Want to explore which schema markups that can be added to your website? We'll analyse it for you, for free!"